Have you craved fried chicken after seeing an image of a bee smiling with a chef’s hat? Or wanting to drink coffee after you see that green mermaid image? These kinds of pictures that you often see outside, that in just one look you know what they are and what they offer. It sometimes even leads you to buy impulsively. Well, that’s the power of an effective business logo.
In just a first look, you know what it is and it will make you consider buying a product or availing service from the company with the logo you just saw.
What is a business logo?
A business logo is a design or image which includes texts and shapes that identifies a company. It is used in business establishments, products, services, and advertising materials. It marks the identity of the company.
How to make an effective business logo?
Here are the seven ways that will help you in making a logo for your business:
1. Make a logo that represents your business.
In social media accounts, your profile picture is what you carefully choose because this would show your image to your social friends. In business, your logo is your display picture. Aside from your name, your logo is what people remember about you, it is what they see and it is something that represents you.
According to Study Finds (2020), 42% of consumers say logos are effective in communicating a company’s identity and in identifying the brand. It is important that when making your business logo, you have to make sure that it will show your brand and the business you are doing. It does not have to be a literal representation of what you offer but it must be identifiable. In this way, people would easily recognize or identify the products and services you offer.
To be able to do this you must write down what your business is about, its objectives, and other information that will guide you in creating a logo that would fit your business’s nature and identity.
2. Create a logo that would communicate to your target audience.
You have to craft a logo that would talk to your target audience or market. Something that will communicate to them visually. To make one, you have to define your target customers.
You have to identify your target market and list the details of their background information, demographics, locations, and interest. Having a clear definition of your target will make it easier for you to make a logo that would pique their interest. Unlike with the absence of a definite description, it would be difficult for you to create the right logo to attract clients.
Moreover, doing so makes your brand relatable to people you want to offer your goods and services.
3. Carefully curate its design style, color palette, and fonts.
After providing the information about your business and your target audience, you will now have to choose your logo’s design type, color palette, and fonts (if there will be letters or words).
The first thing that you will have to choose is the design style of your logo. There are 7 types that you can choose from.
- Emblem – It contains text, icons, or images in geometric form.
- Pictorial marks – It is also known as logo symbols, where the brand mark has reduced its symbolic meaning.
- Wordmarks – it is also referred to as logotypes that only include the name of the company with no other symbols or images.
- Monogram logos – This is also called letter marks whereas it is only made up of the initials of your brand name.
- Abstract logo marks – It uses abstract shapes or forms to reflect the company’s branding.
- Mascot logos – It is a graphic logo that conveys the individuality of an organization or company.
- Combination marks – This lets you combine the other different types of logo design.
Meanwhile, in choosing the color palette of your logo, you need to know how colors represent or express certain emotions and symbols that you can translate into the design of your logo. You need to understand how each color affects a person’s perception. For example, the color blue signifies trust and professionalism; red is for power and energy; gold symbolizes elegance and confidence, etc.
In choosing the fonts, you must know the different meanings of fonts and what they usually symbolize. You can also combine different typefaces as long as you make sure that it is not far from your brand. Lastly, make sure it’s scalable.
4. Check your competitors’ logos.
It is also essential to check your competitors’ logos. Their designs, colors, and fonts they use and how these helped them reach their target customers. From these analyses and observations, you will learn from them and create a logo that will stand out against them and will help you reach your customers.
5. Design a logo that is unique and timeless.
You have to create a logo that is different from your competitors, something that is unique and different from existing brand logos. Having a logo that is almost the same as the existing brands will be a disadvantage for your business, as you will get the impression that your inauthentic.
Furthermore, you should ensure that your logo stands against the changing times. Redesigning is sometimes vital, but having a consistent logo over the years will help you create an emotional connection with your customers. It is hard to attain, and one way to do it is to make sure your logo knows no time and is flexible despite the changing trends.
6. Your logo should be scalable.
You have to remember that your logo will be not only appear in your products and packaging but also different kinds of advertisement materials. It is a must that your logo is scalable, meaning, it must flexible and versatile enough to fit into different images.
A scalable logo will allow you to enlarge or reduce the size of the logo without losing the brand’s intrinsic message.
7. Ask for feedback and always open the room for improvement.
After drafting your initial logo design, you must other people’s opinions of it. On how they see you or what kind of emotions it made them feel. Such opinions and criticisms will help you decide on what should be removed or added to your design. It will help you see a different perspective and eventually guide you to improve your logo design.
The same practice of asking for feedback will help you as you start your business and when you decide to redesign it according to your customer’s criticisms and comments.
Create your Logo
Creating a logo is difficult as it seems, you must have the complete background business details, your purpose must be clear, and you must be knowledgeable in using design software to make your logo. On one hand, you have the choice to hire a designer to turn your ideas into a logo.
Given that, aside from your free online store, Maynakem offers a package that can help you design your logo. It ensures that your brand image in the e-commerce industry will be exceptional and striking to your customers. Inquire now.